Avoiding life’s spills Many years ago, as a young waitress new on the job, struggling to manage my tray of drinks, some wise sage gave me the following advice. Don’t look down. If you want to make it across the room without spilling a drop, look up and walk confidently, whether with a full tray […]
Winning and keeping new customers is an ongoing challenge for any business. A client consultation can be the lynchpin to success in the aesthetic industry, where client expectations and emotions are high. How do you approach one of the first encounters with a new customer without blowing it? Money to spend, nowhere to spend it. […]
Beyond social media, word of mouth has always been one of the simplest ways to grow your business. It’s the recommendation you get from real-time customers. Impress your customer, and they’ll usually share their experience with friends and family. Simple. You’re building a business. It’s a dream come true. So, knowing this, is your business […]