Julie Lardner
Skin therapist. Educator. Copywriter.
Helping skincare clinics and brands communicate with clarity and confidence.
Julie Lardner
Skin therapist. Educator. Copywriter.
Helping skincare clinics and brands communicate with clarity and confidence.
I didn’t start as a writer. I started as a skin therapist.
My career in the skincare industry began 40 years ago, first working in a salon before joining Ella Baché at David Jones. It was there, working directly with customers, that I really learned the importance of good communication. Knowing your subject was one thing, but being able to explain it clearly, answer questions and help someone make an informed decision was just as important.
From there, my career took me into management, sales and education. Over time, the people I worked with changed too, from consumers to the skin therapists, clinic teams and businesses that make up the professional skincare industry.
Along the way, my résumé came to include some familiar industry names:
Ella Baché – Ultraceuticals – Rationale Skincare – Environ Skincare
Working with these brands deepened my understanding of ingredient science, treatment protocols and professional skincare. Much of my work involved taking complex information and making it practical, relevant and understandable for the people I was training.
From skincare education to writing
Around five years ago, I decided to put my industry experience to work in a different way and focus on writing.
Today, I’m a skincare copywriter working with skin clinics and professional skincare brands to create website copy, email marketing and educational blog content.
Having worked with both consumers and skincare professionals, I understand the industry from different perspectives. I know that explaining something accurately isn’t always the same as explaining it clearly.
That understanding informs how I approach my writing, whether I’m introducing a new treatment, explaining a skincare ingredient or helping a clinic communicate more effectively with its clients.
What I can help you with
If your website doesn’t quite reflect the quality of your work, your client communication needs more attention, or you simply don’t have the time to write everything yourself, I can help.
I offer website copywriting, email marketing and educational blog content for skin clinics and skincare brands, bringing my industry experience to both the writing and the thinking behind it.
Get in touch
A Communication Audit can be a useful place to start. It’s a review of your existing website and client communication, with practical recommendations for making your messaging clearer, more consistent and more effective.
Whether you have a particular project in mind or need ongoing writing support, I’d love to hear from you.
I didn’t start as a writer. I started as a skin therapist.
My career in the skincare industry began 40 years ago, first working in a salon before joining Ella Baché at David Jones. It was there, working directly with customers, that I really learned the importance of good communication. Knowing your subject was one thing, but being able to explain it clearly, answer questions and help someone make an informed decision was just as important.
From there, my career took me into management, sales and education. Over time, the people I worked with changed too, from consumers to the skin therapists, clinic teams and businesses that make up the professional skincare industry.
Along the way, my résumé came to include some familiar industry names:
Ella Baché – Ultraceuticals – Rationale Skincare – Environ Skincare
Working with these brands deepened my understanding of ingredient science, treatment protocols and professional skincare. Much of my work involved taking complex information and making it practical, relevant and understandable for the people I was training.
From skincare education to writing
Around five years ago, I decided to put my industry experience to work in a different way and focus on writing.
Today, I’m a skincare copywriter working with skin clinics and professional skincare brands to create website copy, email marketing and educational blog content.
Having worked with both consumers and skincare professionals, I understand the industry from different perspectives. I know that explaining something accurately isn’t always the same as explaining it clearly.
That understanding informs how I approach my writing, whether I’m introducing a new treatment, explaining a skincare ingredient or helping a clinic communicate more effectively with its clients.
What I can help you with
If your website doesn’t quite reflect the quality of your work, your client communication needs more attention, or you simply don’t have the time to write everything yourself, I can help.
I offer website copywriting, email marketing and educational blog content for skin clinics and skincare brands, bringing my industry experience to both the writing and the thinking behind it.
Get in touch
A Communication Audit can be a useful place to start. It’s a review of your existing website and client communication, with practical recommendations for making your messaging clearer, more consistent and more effective.
Whether you have a particular project in mind or need ongoing writing support, I’d love to hear from you.