Welcome.
I’m Julie Lardner
I write professionally for the beauty and wellness industry. I come to this with many years of experience as an industry educator and business building consultant.
I can help with your business or brand communication with content writing to elevate client engagement and reach your goals.

Where it all began?
I got my start in the beauty and skincare industry as a qualified skin therapist well over 20 years ago. From humble beginnings in a small beauty salon in Adelaide to eventually moving to Sydney, where I had the privilege of working with some of the top brands in the industry, including Ella Baché, Ultraceuticals, Rationale, and Environ Skincare.
My experience working with these brands has given me a deep understanding of the aesthetic industry, its trends, and best practices, which I have leveraged to help businesses like yours thrive.
Working for these brands has sharpened my skills in sales, marketing, business building, industry education and communication. Every step of the way, words have been my business; selling an idea, a product or a promotional concept and giving business owners like you those same words and ideas to breathe life into their business.
What is content marketing?
What’s content marketing? Well, it’s all the words you use in your business to communicate who you are. It’s the blog you wished you had time to write or the email newsletter that keeps you connected with your customers.
Good content marketing grabs your client’s attention before they’ve even walked through the doors of your business or made their first online purchase. A well-written blog or email newsletter gives you the platform to become a trusted source of industry information and build a community of loyal and engaged customers.
Whether crafting informative blog posts, creating compelling social media content or developing engaging email campaigns, website copy, product descriptions, or promotional materials.
I can help you achieve your content marketing goals.
I’ve been working with businesses like yours for many years, creating the words and communication that light up a business. I can do the same for you.
Don’t have the time or the words?
You might be wondering whether you really need content marketing or a blog and email newsletter.
- You’re spending so much time in your business that you barely have enough time to keep your social media up-to-date, let alone a blog or a newsletter.
- That overwhelming feeling when the to-do list just keeps growing makes you want to run and hide.
- When it comes to promoting your business, you feel stuck, not knowing which idea to implement and how to express it in a way that engages your customers.
- With so little time, it feels almost impossible.
If you’re a business owner trying to get everything done, then the answer is a big YES; you do need this.
Perhaps it’s time to ask for help?
I can help you market and promote your business through written communication using the right words to describe your services and products. Your client needs to trust you, get to know you and understand your unique story.
In a nutshell? All the reasons why they will choose your business.
Still curious?
Have you ever wondered where you fit into an industry that’s become so segmented and specialised? What’s your unique story? How are you going to stand out and be memorable?
Together, let’s discover your unique story and find the right words to express and craft messaging that resonates with your target audience and highlights your unique value proposition to attract and keep your perfect customer.
With a tailored communication and content strategy, we can create a memorable brand that showcases your clinic’s services, values, and expertise, making it easy for your customers to understand why you’re the perfect choice for them.
Let’s get started.
You’re great at what you do, and everyone should know it! It’s time to showcase your expertise and get noticed.
Take the first step, and let’s connect! Click the link below to schedule your discovery call. During the call, we’ll discuss your business goals and challenges and how I can help you achieve them with content marketing.
Don’t wait any longer to boost your business – let’s do this!”
P.S. You can get in touch with me here.

Where it all began?
I got my start in the beauty and skincare industry as a qualified skin therapist well over 20 years ago. From humble beginnings in a small beauty salon in Adelaide to eventually moving to Sydney, where I had the privilege of working with some of the top brands in the industry, including Ella Baché, Ultraceuticals, Rationale, and Environ Skincare.
My experience working with these brands has given me a deep understanding of the aesthetic industry, its trends, and best practices, which I have leveraged to help businesses like yours thrive.
Working for these brands has sharpened my skills in sales, marketing, business building, industry education and communication. Every step of the way, words have been my business; selling an idea, a product or a promotional concept and giving business owners like you those same words and ideas to breathe life into their business.
What is content marketing?
What’s content marketing? Well, it’s all the words you use in your business to communicate who you are. It’s the blog you wished you had time to write or the email newsletter that keeps you connected with your customers.
Good content marketing grabs your client’s attention before they’ve even walked through the doors of your business or made their first online purchase. A well-written blog or email newsletter gives you the platform to become a trusted source of industry information and build a community of loyal and engaged customers.
Whether crafting informative blog posts, creating compelling social media content or developing engaging email campaigns, website copy, product descriptions, or promotional materials.
I can help you achieve your content marketing goals.
I’ve been working with businesses like yours for many years, creating the words and communication that light up a business. I can do the same for you.
Don’t have the time or the words?
You might be wondering whether you really need content marketing or a blog and email newsletter.
- You’re spending so much time in your business that you barely have enough time to keep your social media up-to-date, let alone a blog or a newsletter.
- That overwhelming feeling when the to-do list just keeps growing makes you want to run and hide.
- When it comes to promoting your business, you feel stuck, not knowing which idea to implement and how to express it in a way that engages your customers.
- With so little time, it feels almost impossible.
If you’re a business owner trying to get everything done, then the answer is a big YES; you do need this.
Perhaps it’s time to ask for help?
I can help you market and promote your business through written communication using the right words to describe your services and products. Your client needs to trust you, get to know you and understand your unique story.
In a nutshell? All the reasons why they will choose your business.
Still curious?
Have you ever wondered where you fit into an industry that’s become so segmented and specialised? What’s your unique story? How are you going to stand out and be memorable?
Together, let’s discover your unique story and find the right words to express and craft messaging that resonates with your target audience and highlights your unique value proposition to attract and keep your perfect customer.
With a tailored communication and content strategy, we can create a memorable brand that showcases your clinic’s services, values, and expertise, making it easy for your customers to understand why you’re the perfect choice for them.
Let’s get started.
You’re great at what you do, and everyone should know it! It’s time to showcase your expertise and get noticed.
Take the first step, and let’s connect! Click the link below to schedule your discovery call today. During the call, we’ll discuss your business goals and challenges and how I can help you achieve them with content marketing.
Don’t wait any longer to boost your business – let’s do this!”
P.S. You can get in touch with me here.