Despite your busy schedule, you’ve found the time and put in the effort, and without being too shy about it, you’re a bit of a social media queen, and your followers love you on Instagram.
And you know what? That’s a big deal. Social media is often the first place people find you; if you’re doing it right, they get to know you too. In fact, research shows that 43% of customers are more likely to buy a product they see on social media. Not too shabby!!
Once you’ve sparked their interest, they’ll head to your website to size you up and do some research.
Your website is the shop front of the digital world. It’s where future customers will take a peek, check you out, and get a feel for what you do, and if they like what they see, they might book an appointment, make a purchase or get in touch to find out more.
Your website is like your shopfront in the digital world. It’s where future customers will take a peek, check you out, and get a feel for what you do, and if they like what they see, they might book an appointment, make a purchase, or get in touch.
It’s also where they can sign up for your email newsletter and get access to news, events and special offers curated just for them.
But mere moments can tick by before your customer vanishes into cyberspace. Kaput! Never to return!!
It’s painful, and it hurts because you’re so good at what you do. But sadly, it’s true.
Like it or not, we’re all judged by first impressions matter, and your website is no exception.
Why Regular Communication is the Secret to Building Loyalty
Over half of your revenue will come from existing customers, and loyal customers tend to spend more and bring in more business.
The secret to building loyalty is through regular, personal communication.
Targeted and personalised communication through regular written communication will help you reach your clients and make a meaningful, long-lasting connection.
An informative blog shows your expertise and industry knowledge to gain credibility and trust.
Email marketing allows you to stay in touch with a newsletter, follow-up email sequences or one-off emails to check in and see how they’re doing.
Consistent and regular communication shows your clients you care and appreciate them and goes a long way in building a loyal following.
So, are you going to shine bright like a diamond with the way you communicate or not so much?
Let’s get personal. Some clients come and go, but if you stay in touch or encourage a personal connection, you might gain a golden opportunity to build a long-lasting, loyal customer’s tend to spend more, book more regularly, and refers their family and friends. Best of all, they see you as their trusted source of information and advice.
Making a personal connection is a way to reach out to your client directly. If you’re not top-of-mind, it’s easy for your regular clients to put off or forget to schedule their next appointment. It will also help you gauge customer satisfaction after visiting your business and how to make improvements.
The Benefits of Targeted Personal Communication
Targeted and personalised communication through regular written communication will help you reach your clients. You can show your appreciation through follow-up email sequencing. Or a one-off email to find out their most recent experience with your business?
Showing you care and appreciate your clients through regular written communication will go a long way in nurturing clients to become loyal to your business and raving fans that bring along their friends and family.
We all want to feel special, and regular communication is an effective way to do just that.
If you’d like to know how to grow your business through better communication and build a loyal client following, click on the link below to find out how.
Need help with your content and marketing communication? Let’s chat.