Are you still trying to keep in touch with your customers across all your social media platforms?
Despite your busy schedule, you’ve managed to find the time and put in the effort, and without being too shy about it, you’re a bit of a social media queen, and your followers love you on Instagram.
Some say social media is where your customer first finds you. Of course, this may be true.
43% per cent of customers are more likely to buy a new product after seeing it on social media.
Stat’s like that are not to be sneezed at.
If you’ve sparked their interest, they’ll usually click on over to your website.
It’s what I do. Don’t you? But then what?
Your website is the shop front of the 21st Century.
It’s where future customers will take a peek, check you out, get a feel for what you do, and if they like what they see, they might book an appointment, make a purchase or get in touch to find out more.
It’s also where your existing customers can sign up for your email newsletter to gain direct access to you and the special offers set aside just for them.
But, mere moments can tick by before your customer can vanish back into cyberspace or wherever it is they go.
Kaput! Never to return!!
It’s painful, and it hurts because you’re so good at what you do. But sadly, it’s true.
Did they leave your website without a peep?
First impressions form from the moment a customer lands on your website.
Like it or not, we’re all judged by first impressions.
It’s frustrating, and you’ve tried everything to make more of a connection.
But you’re busy!
I know. You’re up to your elbows in serums and creams, trying to get everything done and still be amazing!!
The last time you employed someone to manage your social media, you spent a lot of money. But they didn’t get you or your industry.
Getting ‘likes’ on social media feels good, but it’s not a personal connection.
You want to grow your business by building meaningful relationships and create loyal customers.
More than half of your revenue will come from your existing customers.
A loyal customer will tend to spend more with larger transactions.
Loyal customers will refer more people to you and bring in more business.
So, are you going to shine bright like a diamond with the way you communicate or not-so-much?
Targeted and personalised communication through regular written communication will help you reach your clients and make a meaningful long-lasting connection.
Start by getting more personal.
Some clients come and go, but if you struggle to stay in touch and fail to encourage a personal connection, your client retention may suffer.
Making a personal connection is a way to reach out to your client directly.
If you’re not top-of-mind, it’s easy for your regular clients to put off or forget to schedule their next appointment.
If you’re unaware of a customer’s satisfaction level after visiting your business, how can you improve upon it?
Targeted and personalised communication through regular written communication will help you reach your clients.
You can show your appreciation through follow-up email sequencing.
Or a one-off email to find out how their most recent experience with your business was?
Showing you care and appreciate your clients through regular written communication will go a long way in nurturing clients to become loyal to your business and raving fans that bring along their friends and family.
We all want to feel special, and regular communication is an effective way to do just that.
If you’d like to know how to grow your business through better communication and build a loyal client following, click on the link below to find out how.
I can help. Let’s chat.