Chinese philosopher Lao Tzu once famously said, “The journey of a thousand miles begins with a single step.” In business, as in life, to achieve a goal, that first step is followed by many small steps. A well-thought-out customer journey map lays the foundations and the necessary steps for building a successful connection with your […]
Winning and keeping new customers is an ongoing challenge for any business. A client consultation can be the lynchpin to success in the aesthetic industry, where client expectations and emotions are high. How do you approach one of the first encounters with a new customer without blowing it? Money to spend, nowhere to spend it. […]
Beyond social media, word of mouth has always been one of the simplest ways to grow your business. It’s the recommendation you get from real-time customers. Impress your customer, and they’ll usually share their experience with friends and family. Simple. You’re building a business. It’s a dream come true. So, knowing this, is your business […]
You don’t own your Facebook followers, but you do own your email list. Oh, did you hear? Facebook made good on its threats and pulled news and media pages from its platform in Australia. And, let me tell you, for many news and media organisations, there was denial, anger, bargaining, and short bursts of depression, […]
Despite your busy schedule, you’ve found the time and put in the effort, and without being too shy about it, you’re a bit of a social media queen, and your followers love you on Instagram. And you know what? That’s a big deal. Social media is often the first place people find you; if you’re […]
Tough times in business call for radical actions and a cool head. With the rapid onset of COVD-19 in the last few months, you may be feeling a little overwhelmed. What will the next few months bring? We all are. And, to say these are tough times is, of course, an understatement. But, even if […]
How do potential new clients find you? Instagram? Facebook? Sure. They’re a great way to get noticed by your potential customers. But, as wonderful and inexpensive as social media can be, you might want to consider reaching your potential customers in other ways. It may be time to re-think your content marketing. What’s Content Marketing? […]
After a year of ups and downs, it’s with a sigh of relief; your booking calendar in the lead up to Christmas is now finally starting to fill up. Phew! But, now’s not the time for complacency. Before you get too comfy resting on your Christmas Laurels, I’ve got a few thoughts for you. Ideas […]
