Some would say social media is where your customer first finds you.

Or, that your website is the shop front of the 21st Century.

It’s where first impressions are made. 

And, you’ve put in the effort and without being too shy about it, you’re a bit of a social media queen and your customers love you on Instagram. 

If you’ve sparked their interest they’ll usually click on your website.

It’s what I do. Don’t you?

It’s where your future customer will take a peek, check you out, get a feel for what you do and if they like what they see they might book an appointment. 

Mere moments can tick by before a potential customer can vanish back into cyberspace or, wherever it is they go.

Kaput! Never to return.

It’s painful, and it hurts because you’re so good at what you do. But sadly, it’s true. They left your website without a peep.  

But why?

Like it or not, we’re all judged by first impressions. So, are you going to shine bright like a diamond with the way you communicate or not-so-much?