This service supports skincare clinics and treatment-led brands who want clear, consistent communication with their audience — without having to manage it themselves.
How you communicate in person is essential. Consultations, treatment conversations, and face-to-face care are where trust is first established.
But client education often begins well before someone makes a booking or arrives at your clinic — through the information they read on your website, the emails they receive when they first enquire or book, and the way you stay in touch between appointments.
Delivered primarily through email, and supported by blog content where appropriate, this service focuses on education that complements your in-clinic care: welcoming new clients, explaining treatments and products clearly, and providing ongoing communication that helps clients feel informed, reassured, and ‘in the loop’ as their skin journey continues.
How it works
Client education and communication doesn’t start with writing — it starts with understanding.
Before anything goes out to your clients, I take the time to understand how your clinic works, what you offer, and where communication currently feels unclear, inconsistent, or time-poor.
From there, I shape a clear, education-led approach that supports your treatments, your products, and your long-term client relationships — without adding more to your plate.
Once the direction is agreed, I take care of the writing, structure, and flow of your communication, working quietly in the background to keep things consistent and considered.
You’re involved where it matters—without being burdened with the day-to-day execution.
What’s included
This isn’t about handing you a list of emails to manage or another platform to learn.
It’s a considered, done-for-you approach that takes the thinking, planning, and writing off your plate.
Depending on what your clinic or brand needs, support may include:
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Content planning and message direction
So you’re not guessing what to say, when to say it, or how it should sound. -
Solution-based educational emails
Clear, well-timed emails that explain treatments, products, and care — without overwhelming your clients or sounding sales-driven. -
Blog content to support email communication (where useful)
Longer-form pieces that give context and depth, and allow your emails to stay focused and readable. -
Thoughtful automation to support the client experience
Set up to feel considered and human — not generic or over-engineered. -
Set-up, scheduling, and testing support
So everything runs smoothly once it’s live, without you needing to manage the technical side.
The exact scope is tailored to your business — based on how your clients make decisions, what you offer, and where clearer communication will make the biggest difference.
Is this for you?
If you want communication that engages your client, but keeping up with it feels time-consuming, inconsistent, or slightly outside your comfort zone, then this is for you.
It’s designed for clinics and treatment-led brands who want their clients to:
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Understand what they’re doing and why
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Feel reassured between touchpoints
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Trust the recommendations they’re given
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Know what to do next, without being pushed
You don’t need to be interested in email marketing, content strategy, or platforms.
You just need your communication to reflect the quality of care you already provide.
If you’re looking for something quick, templated, or heavily promotional, this probably isn’t the right fit.
The focus here is clarity, education, and trust — built steadily over time.
Your Investment:
Client Education & Communication is offered as a monthly communications package, designed to give your clinic consistent, considered support without the stop–start of one-off content.
Most clients choose to work together over 3, 6, or 12 months, depending on their needs and the level of support required.
This allows time to:
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Establish clear messaging
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Build rhythm and consistency
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Refine what’s working
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Create communication that actually supports client decision-making
Pricing varies depending on scope — such as the mix of emails, blog content, and automation — and is discussed after a short discovery conversation.
If it feels like a good fit, we can talk through what level of support makes sense for your business and take it from there.
Let’s talk it through
If you’d like to explore whether this kind of support is right for your clinic or brand, you’re welcome to book a short discovery call.
We’ll talk through where communication currently feels unclear or time-poor, and whether a client education approach would be useful. There’s no obligation — just a straightforward conversation to see if it makes sense.