I read an article from Salsify recently called The Sunscreen That AI Forgot. During a live demonstration, ChatGPT was asked to recommend sunscreen and skipped over Coppertone altogether. The product hadn’t disappeared, of course. What had changed was the way it was being discovered. With traditional search, consumers were largely presented with a page of […]
In a crowded skincare market, many brands default to blogging with one goal: ranking on Google. While search engine optimisation (SEO) is essential, a blog can be much more than a traffic magnet. It’s a long-term asset that builds authority, nurtures customer relationships, drives conversions, and, when done well, tells your brand story. One of […]