I read an article from Salsify recently called The Sunscreen That AI Forgot. During a live demonstration, ChatGPT was asked to recommend sunscreen and skipped over Coppertone altogether. The product hadn’t disappeared, of course. What had changed was the way it was being discovered. With traditional search, consumers were largely presented with a page of […]
Clear treatment information can help search engines understand your services and give prospective clients the confidence to book a consultation. I’ve written a lot of treatment pages for skin clinics, and one question always guides me: what is this page actually there to do? The obvious answer is to explain a treatment. But a treatment […]
If you’re wondering how to increase skin clinic revenue without defaulting to discounting or panic promotions, the answer rarely sits in a bigger offer. It sits in clearer communication. Any calendar with vacant spots can leave a clinic owner with a sense of dread. A single quiet week can be written off. But when the […]
Running a skincare clinic or a beauty business isn’t easy. The daily juggle between clients, admin, and growth can feel relentless. But the truth is, if you’re always working in your business, there’s no time left to work on it, not to mention the inevitable burnout when you want to throw it all away! If […]
Where does your customer go once they’ve reached your social media page? In the fast-paced world of digital marketing, your social media pages serve as vital gateways to your brand’s online presence. Whether a small startup or a well-established company, you’ve likely invested time and resources into creating and maintaining an engaging social media presence. […]