How it began

I began my career in skincare over 30 years ago as a qualified skin therapist in a small Adelaide salon. Since then, I’ve had the privilege of working with some of Australia’s leading skincare brands — including Ella Baché, Ultraceuticals, Rationale, and Environ.

These roles have given me deep industry knowledge, from hands-on treatments to executive positions in marketing, business building, and education.

Every step of the way, words have played a key role — from shaping ideas to promoting products and helping business owners like you find the right language to bring your brand to life.

What is content marketing?

Content marketing tells your story — who you are, what you offer, and why it matters — before your clients even walk in the door or hit ‘buy.’

It’s the blog post that never made it out of your drafts.
The newsletter you’re waiting for the ‘right time’ to hit send.
The story you’d love to share — if only you had the words (or the time).

Good content marketing:

• Captures attention before the first appointment or purchase

• Builds trust and positions your business as a go-to expert

• Creates a loyal community of engaged customers

Whether you need:

• Informative blog posts

• Engaging email newsletters

• Strategic website copy

• Clear product descriptions

• Or a cohesive content plan that ties it all together

I can help you develop and deliver it — in your voice, for your audience.

Don’t have the time or the right words?

Running a business is a lot. Between managing your team, delivering results, and juggling everything else, content creation often falls to the bottom of the list.

Social media feels like a chore.
That blog idea? Lost in a sea of to-dos.
And the newsletter? You’ll “get to it” — eventually.

Sound familiar?
When you’re stuck trying to find the right words (or even the time to think about them), it’s time to get help. That’s where I come in.

How I can help

I help skincare and wellness brands clarify their message, refine their content, and create new material that builds trust, attracts the right clients, and drives results.

Your clients need to know what sets you apart — not just what you offer, but why it matters. Together, we’ll uncover your unique story and communicate it with confidence.

Because when your content is clear, consistent, and engaging, it stops being just another task — and starts becoming one of your most powerful tools for growth.

Still curious?

Ever wondered where your business fits in an industry that’s become increasingly specialised?

What makes your story unique?
How will you stand out — and be remembered?

Together, we’ll pinpoint what makes your business different.
We’ll find the message that resonates with your audience, and the words that reflect the real value you offer.

With a tailored content strategy, we’ll showcase your services, your strengths, and your story — making it easy for the right customers to choose you.

Let’s get started

You’re already great at what you do. Now, let’s make sure your content reflects that.

Book a 15-minute discovery call today — we’ll discuss your business, goals, and how content marketing can support your next chapter.

Don’t wait any longer to elevate your business — let’s get started!

P.S. You can get in touch with me here.